Jean Touitou, ‘Banibano’ Muscat d’Alexandrie (2024)
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Cap Bon, Tunisia— Jean Touitou is the founder of A.P.C., the Paris-based label he launched in 1987 as a reaction to the excess of 80s fashion. Built on clean lines, quality fabrics, and no logos, A.P.C. became a globally recognized brand and a quiet blueprint for what contemporary fashion would eventually become.
Banibano came out of two coincidences: a gardener on the Sicilian island of Pantelleria who suggested pressing table grapes at the local communal wine press, and a chance encounter in Tunis with winemaker Jean Boujnah, a distant family connection who had a single unsprayed parcel of old-vine muscat d'Alexandrie. Touitou saw what he always looks for: something simple, well-made, and missing from the world.
The wine is made from muscat d'Alexandrie, one of the oldest and most fashionable grape varieties in natural wine. It's floral, saline, and distinctly Mediterranean. Production is small by design, a few thousand bottles per vintage. Banibano is the childhood nickname Touitou carried from Tunis, meaning ‘good good’.